Social Media Breakfast (or rather Brunch) 4 was held on Saturday, 4th October, @ URA Center. I had a very good time there, and it has opened up different perspectives to what I have towards Social Media.
Being a blogger myself, I always wondered about how PR agencies help companies engage bloggers for events etc. And I got more information through the wonderful panel discussion led by Willy, and the panelists included Derrick Koh (Lenovo), Daniel Goh (Samsung), Pat Law, Ben Koe and Supriya.
The slides of the discussion can be found here. Some other bloggers have also written their thoughts on SMB4, which can also be found in the article linked above (plug).
I like most of the points raised in the discussion, and that I feel that Social Media has impact my life in a enriching way. I get to meet different people, and interact with them, thus giving me a deeper insight on what do they do.
Congratulations to the SMB Team, and do keep up the good work! 
Although its my first time to URA Center, I didn’t have much difficulty getting to the right venue for SMB 4. Its also nice to see live blogging done at SMB 4. Once again Kudos to the team 
Nicole
October 6th, 2008 at 12:13 pm
New media is going to be exciting and interesting. Not engaging the bloggers is a mistake.
October 6th, 2008 at 12:15 pm
@eastcoastlife: yeah, engaging bloggers is definitely a must,
October 6th, 2008 at 12:31 pm
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October 6th, 2008 at 1:50 pm
It depends on the nature of the company and business though.. engaging bloggers may not be suitable for all organisations.. but there are many other channels of social media which they can be part of as well… Different Strokes for Different Folks
October 6th, 2008 at 4:14 pm
Nicole, glad you enjoyed SMB4 and hope to see you at the next!
October 6th, 2008 at 4:32 pm
@Willy Foo: I agree, Different Strokes for Different Folks indeed. What works out well for one company may not be the same for the other, and also, there are different ways to engage a blogger as well.
@Dorothy: Its great meeting you
hope to see you again at the next! 